As Realtors, we’ve all had it happen; the phone call from a new or existing client that starts with, “I saw this house on Main Street for $625,000.” They did “see” it…online. More and more people are doing their homework before they come to us. We need to know where they are getting their information and just how reliable it is. You know the scenario where the caller is excited about a particular property only to have you report to them that it is no longer on the market for any number of reasons. Read this article from Inman News. We all have our favorite way to set someone up with an internet listing report that works for you, and is mostly correct. We do ourselves a big favor by making online searching easy and accurate.