Lake Tahoe has long been a playground for the middle and upper classes of Northern California providing an easy drive up the I-80 corridor to find retreat and sanctuary from their everyday lives.
Unlike the movie stars of Southern California and socialites of New York City, the San Francisco elite have traditionally been a collection of faceless captains of industry revolutionizing technology but generally hiding behind their products.
When visiting the mountains, the combination of fashion and climate allow millionaires to blend anonymously with ski bums on a six-pack chairlift with neither any the wiser.
World-class athletes can now be added to the list of those enjoying Tahoe. Athletes famous within the snow sports world and beyond have found East West Partners’ Tahoe Mountain Club to be the perfect place to enhance their Tahoe lifestyle.
Snowboarder Shaun White joined Tahoe Mountain Club in 2013 to compliment his Olympic training at Northstar, California.
Golfer Annika Sorenstam owns property in Northstar and finds time to enjoy Schaffer’s Camp, Alpine Club and Old Greenwood with her family when making frequent visits to Tahoe.
Former Olympic Downhill Skier Daron Rahvles lives in Truckee full-time and finds the facilities at Old Greenwood and Gray’s Crossing to be easy, convenient, and fun for his family. Similarly, National Geographic’s Adventurer of the Year Jeremy Jones, renowned for snowboarding some of the biggest and most remote peaks in the world is also a full-time Truckee resident and Tahoe Mountain Club Member who enjoys Club facilities year round.
Finally, Chris “Gunny” Gunnerson is perhaps less of a household name today but will likely grow in prominence in coming months as he will be featured on National Geographic’s new show “Mountain Movers.” Snow Park Technologies, the company founded by Gunny, has been the brains and the brawn behind the world’s finest ski resort terrain parks and on-snow competition courses for nearly 15 years. Snow Park Technologies’ prowess for sculpting massive snow piles into surreal athletic playgrounds at events like the Winter X Games grabbed the attention of the National Geographic TV channel. Nat Geo film crews are currently filming SPT’s unique operations as they crisscross the globe building halfpipes and terrain parks this winter. The eight-episode series, called “Mountain Movers,” is slated to air in late spring 2013.